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Wolff Set to Divest Stake Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to record-breaking achievements in F1

Mercedes team principal Toto Wolff is in advanced talks to offload a portion of his shareholding in the Mercedes Formula 1 team.

This transaction estimates the Mercedes team at £4.6 billion – a record for an F1 team – after the McLaren team was appraised at £3.5bn in a change of corporate structure last September.

Wolff, who holds a 33% stake of Mercedes F1, plans to divest a shareholding in the region of 5%.

The 53-year-old will remain as team principal and CEO should the deal proceed.

Ownership Breakdown

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who each also own a third of the enterprise.

A Mercedes spokesperson said: "We will be making no comment on this. The governance of Mercedes F1 stays unaltered, and all three partners are dedicated to continued achievements of Mercedes-Benz in Formula One."

Valuation Growth

The deal signifies a substantial rise in value of the Mercedes team after Ineos bought its share for £208m in 2022.

The rise reflects the expansion in market values of F1 teams in the past few years as a consequence of the increasing appeal of Formula 1 around the world.

This was also seen in the box-office performance of the F1 movie featuring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed over $630 million (£458 million) at cinemas worldwide.

It is Pitt's most successful film and the highest-earning sports film ever released.

Present Standings

The Mercedes team are runner-up in the team standings, behind McLaren, with three Grands Prix remaining in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 grands prix so far and is in fourth place in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a record eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

RF
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Rebecca Franklin

A technology strategist with over a decade of experience in UK digital innovation and startup ecosystems.

Ion Stake UK

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